Referral Campaigns create links (or QR codes) that lead to your shop. New customers coming through these links (referrals) can be tracked, including the revenue they generate. Typically, when advertising your shop in online or social media, instead of sharing a link to your shop directly, you would generate the link or QR code by creating a Referral Campaign. This allows you to track the effectivity of your advertisement by seeing who clicked on your advertisement, who placed and order and who became a return customer.
Additionally, Referral Campaigns can be also used to incentivice existing customers to share a QR code with their friends. A customer sharing this QR code with their friends can receive a benefit (kick back) if a new customers places their first order after being referred.
Normal Link - we'll never know who clicked on this, and became a customer:
With a Referral Campaign:
You should create a new campaign for every marketing activity and every media channel. You can create unlimited Referral Campaigns in Admin > Marketing > Referral Campaigns.
There are 3 types of campaigns:
All Campaings have the following fields
|Title||For internal use, this will help you to indentify the campaign internally. As with all titles, we suggest something descriptive, e.g. "WeChat June BBQ Party Post"|
|UTM Campaign Slug||A campaign will create a URL following the UTM standard. The UTM Campaign Slug is used for utm_campaign=your_slug. If you leave this empty, the utm_campaign will use a numeric value|
|Shop||The Shop that a user who clicks on a campaign link will arrive at.|
|Starts||Optional value for campaigns that are limited in time. A user following the campaign link outside the start/end date will see an error message|
|Ends||Optional end value for time limited campaigns|
C2C Kickback Campaigns additionally have the following values
|Discount||An automatic discount that a customer will automatically receive when arriving at your store following a campaign link. This is useful when you work with selected customers (KOLs) and ask them to share a link to your store among their peers, they can promote your shop by offering this discount.|
|Open to Public||When a Referral Campaign is open to public, all your customers will see a link on their User Account page with a QR code that they can share with their friends. See below for more details|
|Specific Customer||If not every customer, but only selected customers are allowed to share campaign link. For example, you may use this if you are working with a KOL and want them to share a link to your store that is linked to a discount|
|Points Earned Per Spent||A numeric value of points that a customer will receive for each new customer coming from the referral link and successfully places their first order. The amount depends on the order volume of the new customer. For example, if new customer A places and order for 400rmb, and "Points Earned Per Spent" is 2, then the referree customer will receive 800 points.|
|Points Earned Total||Similar to Points Earned Per Spent, this awards your referre customers a fixed amount of points for every new customer.|
With the option "Open To Public" selected, all your customers will see a new button on their Account Page, labled "Share With Friends".
On this page, they see a QR code that they can save on their phone and share with their friends (for example on WeChat Momens). This QR code is unique and includes information about this customer. If someone scans this code and arrives at your shop, we will know who this code was shared by, and the referree customer might receive benefits (for example Points Earned per Spent) for every new customer. You have the following options to customize this page:
|Share Page Title||By default this is "Share With Friends", but you can change the name of this button|
|Share Page Intro||This text appears on top of the Share With Friends page and should be a desciption to motivate your customer why they should share the QR code to your shop with their friends, and what benefits they will be receiveing.|
There are 2 different types of reports you can receive for Referral Campaigns:
In Admin > Marketing > Referral Campaigns > "Referrals" you can see a list of all referrals that came from a specific campaign. This includes all those referrals that didn't end up buying anything in your store. If a referral did place an order, you will see an Order Number. The Agent field shows the User Agent (usually a web browser) information of the customer.
In Admin > Reporting > Detailed Reporting > Referrals you can see the revenue generated from each Referral Campaign. On this page you have the option to filter by:
What happens if an existing customer clicks a Referral Campaign Link
The purpose of Referral Campaigns is primarily to track how many new customers you have received from a certain marketing activitiy. If an existing customer clicks on a link (for example in your WeChat advertising), we will track the Referral, but it won't show in the Reporting as New or Returning Customers revenue.
Need Help ? As part of the Service Package we'll help you create your campaigns and consult you on best practise on effective online marketing for e-commerce shops.